collage of Hopkins

City Council Goals & Strategic Plan

The City Council formally adopted its goals and strategic plan for 2013.

One of the unique aspects to this particular plan is a focus on building upon Hopkins' strengths as a community. In addition to striving to provide high quality services on a daily basis, the City needs to stretch further and envision a better Hopkins. Building on what the City does well is the best way to take the community to the next level.

Goal I – Preserve the Small Town Feel in Hopkins

Background: A small-town feel is a major part of the identity of Hopkins. Surveys have demonstrated that it is also one of the primary reasons people like living in Hopkins. Efforts in the future need to capitalize on and enhance this important city asset.  

Strategy 1: Create a More Vibrant Business Community

  1. street banner on MainstreetWhenever possible promote the City of Hopkins as one of the 13 friendliest towns in America
  2. Strengthen image of arts community
  3. Promote shopping local
  4. Continue "Open to Business"
  5. Directional signage at entry to Hopkins
  6. Work with the marketing committee and “Think Hopkins” on business recruitment efforts.

Strategy 2: Promote and Enhance City Events

  1. Raspberry Festival Grande Day paradePromote city events large and small such as Raspberry Festival, Mainstreet Days, Music in the Park etc. Have a city booth at events when possible.
  2. Clock Tower Plaza
    1. Tree lighting
    2. Tree Plantings

Strategy 3: Provide Accessible and Friendly City Services

  1. Explore improved service delivery through e-commerce.
  2. Measure community satisfaction with city services through a city- wide survey.
  3. Develop interactive park, trails, and facilities directory on website.
  4. Explore methods to encourage volunteers and expand volunteer opportunities.

Strategy 4: Continue to Work on all of our Partnerships

  1. Join recreation in Minnetonka
  2. Hennepin County
  3. School District and develop pre-school recreation curriculum
  4. Watershed organization
  5. Met Council
  6. Surrounding cities

Goal II – Urban Design: Do It Right

Background:  Hopkins has been recognized as a city that encourages smart urban design. This includes the ability to walk to stores and other amenities. Advancing these goals also improves the small town feel.

Strategy 1: Walking and Biking Infrastructure in the City

  1. parks & trails logoCreate a new sidewalk and trail-oriented master plan to connect each residential area to a regional trail, Mainstreet, and/or an LRT station.
  2. Partner with other agencies and groups (e.g., Rotary Oasis) to improve and update paths, trails, and crossings in the community.
  3. Explore instituting a local shuttle service.
  4. Support the “Complete Street” initiatives that have developed at the state and county levels.
  5. Explore pedestrian/bike overlay.

Strategy 2: Build and Cultivate Environmental Responsibility

  1. Earth Day eventPlan, promote, and conduct annual events in Hopkins that support a sustainable city mission.
  2. Pursue Bike Friendly City Designation.
  3. Explore Nice Ride/Bike Ride Station.

Strategy 3: Healthy City Initiatives

  1. Continue to promote wellness activites among City employees and continue to participate in and support the county-wide Step-to-It Challenge.
  2. Support the initiatives of the Hennepin County Active Living program.

Strategy 4: LRT Planning and Transit-Orientated Development

  1. Develop a schedule for rezoning properties to the mixed-use zoning classification as guided in the Comprehensive Plan and begin implementation.
  2. Partner with Hennepin County and SWLRT cities through the Community Works project, to maximize the benefit and reduce the conflicts of the SWLRT line.
  3. Work with the City of Minnetonka and Hennepin County to develop a shared vision and implementation strategies for the Shady Oak LRT Station and the Shady Oak road project.
  4. Continue to work with the Minnehaha Watershed District, Hennepin County, and interested stakeholders to implement and build off the recommendations of the Blade Road Small Area plan; including improving pedestrian and bicycle amenities, greening of the corridor and exposure of Minnehaha Creek, expansion of Cottageville Park and the redevelopment of the Cold Storage site.

Goal III – Take It to Them

Background:  Hopkins has a reputation for strong citizen involvement and engagement. The City needs to build upon that strength by reaching out to deliver our messages and hear from our stakeholders. 

Strategy 1: Involve Minority Populations/Diversity

  1. Promote cultural celebrations .
  2. Conduct Young American and New American Academies.
  3. Create a plan to retain the immigrant outreach position and keep the JCPP program in place.

Strategy 2: Engage the Rental Community of Hopkins

  1. Engaging Raspberry Renters eventContinue to engage the rental community through partnerships such as Engaging Raspberry Renters and the Hopkins Apartment Manager’s Association (HAMA).
  2. Promote and increase diversity on boards and commissions.

Strategy 3: Citizen Engagement Initiatives

  1. Continue to look for opportunities to engage residents and conduct meetings off-site.
  2. Expand the use of social media to engage and communicate with residents and businesses.
  3. Conduct presentations with different groups throughout the community on city goals and initiatives with emphasis on the upcoming SWLRT.
  4. Engage the community in the area of emergency preparedness.
    1. Residential home inspections.
    2. Promote the use of Global Connect.
  5. Neighborhood Town Hall Meetings.
  6. Pursue “Yellow Ribbon” Designation.

Strategy 4: Involve Youth in City Activities

  1. Continue to work with Depot youth board.
  2. Continue to recognize youth at council meetings.
  3. Police and Fire engage youth with safety camps and Operation Recess.
  4. Empower and engage youth whenever possible in formal and informal civic opportunities.